Geoluxe, a product of SCG, is a testament to the beauty and resilience of natural marble. The design was inspired by the long-term geological processes that form natural stone. By recreating these processes, Geoluxe has managed to produce a material that not only resembles natural marble but also surpasses it in terms of durability and maintenance.
The unique properties of Geoluxe make it stand out in the market. Aesthetically, it closely resembles natural marble, complete with homogeneous, realistic, and continuous marble veins throughout the slab. In addition to its aesthetic appeal, Geoluxe boasts superior functionality. It is scratch, heat, and frost resistant, low maintenance, and UV resistant, making it a highly versatile material for various applications.
The production of Geoluxe involves a process known as Pyrolithic Stone technology. This innovative method imitates the natural formation of lava, resulting in a breakthrough material that is both stunning and practical. The dimensions of the Geoluxe slab are 1400 mm x 3200 mm x 20 mm, and it is available in both polished and honed surfaces.
Geoluxe was officially launched in early 2017 and is now available in North America, Canada, Europe, and Asia through selective distributors. The design was the result of extensive research aimed at developing a new stone material that could serve as a substitute for natural marble. The research took into account the rising stone market and eco-friendly concerns, leading to the creation of a product that not only preserves natural marble resources but also enhances alternative materials for interior and architectural design.
Creating Geoluxe was not without its challenges. It took a dedicated team of over 50 SCG innovators nearly a decade to perfect the GeoMimicry technology used in its production. The patent for this technology has been registered in over 20 countries, including the US, Europe, and Asia. Despite these achievements, the research and development process continues in the pursuit of further improvements.
Geoluxe's exceptional design and performance have not gone unnoticed. In 2018, it was awarded the Golden A' Building Materials and Construction Components Design Award, a prestigious accolade granted to outstanding and trendsetting creations. This recognition is a testament to Geoluxe's innovative approach to countertop design, which combines the beauty of nature with the advantages of modern technology.
Project Designers: Geoluxe
Image Credits: All photos are created by SCG Brand Management office
Project Team Members: SCG, GEOLUXE members
Project Name: Geoluxe
Project Client: Geoluxe